The Hometown Living Expo

I had the pleasure to work with Julie of the Hometown Living Expo. She came to me with a big task - a complete website from the design phase to launch. The Hometown Living Expo is community event attracting vendors and visitors over a 2 day weekend.

Julie stated that she would want to be able to update her content as vendors register for her event. She also wanted to be able to keep track of her website traffic as well as strong SEO. This was going to be the first year for the event and Julie wanted a strong web presence.

Keeping my discussion with Julie in mind I began my design phase knowing that the content would undergo frequent changes. Another item to keep in mind, was that driving traffic and anaylzing it outweighed most other factors.

Research/Sitemap/Goals

The Development Phase

Keeping in mind the research phase of the product the wireframes were developed to ensure flow is smooth and rich in resources. From a visual perspective the layout and typography will be consistent and clean. The visual design will be minimal to keep the user from being distracted so that they can focus on the information.

Julies Website was launched in early 2022. We had a successful event and I'm looking forward to working with Julie in the future.